for some reason everything looks italicized to me today. weird.
so, there’s this commercial on tv for the big boxing week blowout sale at the brick, one of those appliance/home furnishing/electronics stores. you know, one of those “90 days same as cash! don’t pay for three years!” kinds of places.
anyway, they have this ad which has been running for what seems like months. the booming, monster-truck voice is telling you how great their deals are and that you should rush right in before it ends. all the while they show the throngs of people trying to weave their way through all the beds, couches, washing machines, entertainment units and dining sets. there’s not even enough room for them all. they’re hurrying from one department to another and cutting each other off at the odd intersection of ottomans.
i think they’ve backfired with this ad. mostly because there’s no bloody way in hell i’m going to go anywhere near any store with that many people in it. no one i know would willing subject themselves to that. it’s like trying to go to ikea on the weekend. it’s only something you do if you’re paying penance for kicking a puppy or something in a past life. every time i see it on tv i cringe.